L'Oreal Paris worldwide website

Challenges

Create a new global platform to support the new L’Oréal Paris brand positioning on a global scale with multiple shareholders and multiple internal objectives. Coordinate an international team composed of multiple companies from strategy to maintenance level.

Solution

A new mobile-first, highly-visual and personalized experience that features rich stories, a unique expertise and engaging services to give our audience everything they need, ultimately becoming a personalized beauty coach. A new adaptive vue.js frontend based on atomic design approach.

Visit the UK version at Loreal paris uk